Archive for category: AdWords Tutorials
How To Use Image Ads and the Display Network
In our previous articles we have concentrated on PPC marketing and text ads, and if your advertising goals are direct response (i.e have a user perform an action, like make a purchase) then this form of AdWords is most appropriate to your advertising needs. However, if your advertising goal is branding (you want to raise awareness and [...]
Read More »How To Write Killer AdWords Ads
The most common pitfall for advertisers is to assume that writing AdWords ads is easy. Just because they’re short, it doesn’t make it easy. On the contrary, how brief they are is exactly what makes them so difficult to get right. We cover the basics of writing ads in our article “How To Write Your [...]
Read More »How To Control Your Ad Position
In AdWords, controlling your position and your bids is more important than your ad being listed first. The reason for this is that you need to find the position (and the bidding price) that is most advantageous for you, otherwise always aiming for the highest position could mean unnecessarily wasting a big chunk of your [...]
Read More »How To Improve Your Click Through Rate (CTR)
What is CTR CTR is the percentage of viewers that actually click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not. By improving your CTR with AdWords, you achieve the following: Increase your traffic. Lower your CPC (thanks to the Rank = CPC * CTR equation). The click through rate [...]
Read More »How To Get More Traffic From AdWords
We discussed about eliminating unwanted traffic in the previous article, but what about increasing your traffic volume, at no risk to your budget. Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits. The following are ways in which you can increase your ad [...]
Read More »
Recent Comments