Facebook offers a new marketing solution for businesses. People use Facebook to keep in touch with their family and friends, learn about what businesses their friends like, comment about what they are doing and upload photos. They are part of an ongoing conversation that takes place in an open and authentic setting. And they want their favourite businesses to be part of that conversation too.
Facebook gives businesses the opportunity to form personal and ongoing relationships with their customers, through publishing content to their Facebook Page on a regular basis and listening to feedback. This two-way relationship helps turn these customers into their greatest advocates. Facebook is the first platform that enables effective word-of-mouth marketing at scale.
Facebook Ads provide the most powerful combination of reach and engagement available to marketers today. Marketing on Facebook lets you engage with people who are most likely to be interested in your business.
At Facebook’s core is the social graph, a map of people and their connections to everyone and everything they care about. The most successful businesses on Facebook are a part of that social graph, either through a Facebook Page or implementing Social Plugins on their own websites and actively promoting that presence. This guide will focus on Facebook Ads and help you get started:
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