Latest Articles
How To Bid On Google AdWords
Bidding is about strategy. This article explains the factors that can help you decide over one bidding strategy or another. This should be enough to have your campaign started, and see how it works in real life. How Bidding Works with AdWords In most PPC programs, the algorithm is simple. The higher you set your CTR, the higher [...]
Read More »How To Setup Your First AdWords Account
Google AdWords is very flexible and can be highly adapted to your needs. However, preparation is the key to a successful first advertising campaign. Once you have your advertising goals worked out you will be able to follow the steps to setting up your first campaign. This is important because when you first sign up [...]
Read More »How To Write Your Google AdWords Ads
This article will tell you why ad copy is so important and how to write AdWords ads that will bring you a high click-through rate and at a lower cost per click. Why Ad Copy Is So Important A great deal of talk in PPC advertising is about keywords. They help you with the efficient distribution of [...]
Read More »How To Track Your Results
In the world of PPC advertising, tracking your results is the definitive way to discover if you are making money or not. To see how your campaign really performs, you need to learn how to determine your return on investment (ROI), how to set your maximum bids, and generally how to keep a keen eye [...]
Read More »How To Plan Your Google AdWords Campaign (The Smart Way)
Having the basic keywords list and the AdWords account, there are still some things you need to do before creating a successful, money-making Google AdWords campaign. You need to separate the good, productive keywords from the bad ones. You need to arrange them into families/related keywords. Only afterwards can you proceed with the ad creation [...]
Read More »
Recent Comments