Archive for June, 2012
Facebook Ads Getting Started Guide
Facebook offers a new marketing solution for businesses. People use Facebook to keep in touch with their family and friends, learn about what businesses their friends like, comment about what they are doing and upload photos. They are part of an ongoing conversation that takes place in an open and authentic setting. And they want their favourite businesses to be part of that conversation [...]
Read More »Facebook ads actually do increase sales, study says
General Motors pulled their Facebook ads in May, inspiring speculation about the social network’s advertising strategy. But one research firm says Facebook ads can drive sales up just fine. As investors question just how much Facebook is worth, a study from Internet research firm comScoresuggests that marketing on the world’s most populous online social network [...]
Read More »Facebook Ads Announcements: Everything You Need to Know
Facebook gathered hundreds of people into the Museum of Natural History in New York on Wednesday for its first-ever Facebook Marketing Conference. At the top of the agenda was Premium, a new suite of products for marketers designed to leverage the social network’s access to your friends and friends of friends. As a user, you’re [...]
Read More »The reasons why social is set pay dividends By Anthony Ha
While social networks amass huge audiences and are the most dynamic sector in digital advertising, they tend not to bring in revenues to match. Luckily for brands, that’s beginning to change—and we have the four reasons why. More metrics. For advertisers wondering whether their efforts are paying off, new social analytics services seem to be [...]
Read More »Google AdWords Display Network Tab: How to Use the Reconfigured Display Network Tab
This is another post in a series aimed at helping advertisers to better understand how to leverage all of the various tools in the AdWords interface to help get the most out of their campaigns. Previously we’ve offered guides to using: AdWords Ad Extensions AdWords Reporting via the Dimensions Tab AdWords Campaign Settings Creating & [...]
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